Maintaining accurate business information across the web is a crucial part of local SEO. If your company’s name, address, and phone number are incorrect, it can hurt your search rankings and confuse customers, leading to a loss in sales.
This article provides a direct comparison of two popular local SEO tools, Moz Local vs Yext. We’ll explore their unique features, focusing on how they help businesses manage their online presence, to help you make an informed decision for your business in 2026.
What is Moz Local?
Moz Local is a simple and cost-effective solution for local SEO. It is best known for its ability to sync business information to a wide network of local directories, which helps to improve a business’s online visibility.
The platform’s main purpose is to serve the needs of small businesses and freelancers. It simplifies the process of managing citations by providing a central dashboard to monitor and update business information. It’s a key part of the larger Moz SEO suite.
What is Yext?
Yext is a comprehensive digital knowledge management platform. It gives businesses a single source to control all their public information, which it then pushes to a vast network of search engines, maps, apps, and voice assistants.
The platform’s main purpose is to serve the needs of large, multi-location brands. It is ideal for businesses that need total control and a high degree of security over their online information across a wide variety of platforms.
Conclusion: Moz Local vs Yext
For your business in 2026, the choice between Moz Local and Yext depends on your needs. Moz Local is the better choice for smaller businesses and those who want a simple, cost-effective solution. Yext is the superior choice for large enterprises and those who need total control over their brand’s online presence.
FAQs
- Which platform is more affordable?
Moz Local is the more affordable option. Its plans are designed for small and mid-sized businesses and are generally cheaper than Yext’s plans. Yext is a premium service with a higher price point.
- Which one is better for a small business?
Moz Local is the better choice for a small business. Its focus on managing a business’s most important listings and citations makes it the perfect solution for a business that wants to get started with local SEO.
- Which one is better for an enterprise business?
Yext is the better choice for an enterprise business with many locations. Its ability to manage and control a brand’s data at scale, along with its deeper features for analytics and reputation management, makes it ideal for large companies.
- How do they handle duplicate listings?
Both tools help you find and fix duplicate listings. Moz Local and Yext identify and suppress duplicate listings across their network, which is a crucial part of managing your local SEO.
- Which one is better for review management?
Both platforms offer features for review management. Yext is the superior tool, with more advanced features like review generation and AI-powered responses. Moz Local provides a solid, but more basic, set of review management tools.
- Which platform has more integrations?
Yext has a larger network of integrations. Its “digital knowledge management” platform connects to a wide variety of search engines, maps, apps, and voice assistants, giving it a much wider reach than Moz Local.
- How do they update business listings?
Yext updates listings instantly through a direct connection to a network of publishers. Moz Local uses a data submission process that can take a few weeks to update. This is a key difference between the platforms.
- Do they both offer a free version?
Neither platform offers a free version. However, Moz Local offers a free tool that lets you check your business’s listing score. Yext offers a free trial for a limited time.
- Which one is better for analytics?
Yext is the superior tool for analytics. It provides a deeper level of insight into your brand’s performance across a wide variety of platforms. Moz Local also offers analytics, but they are more focused on listing health and traffic.
- Do they both offer social media management?
Yext offers a robust suite of tools for social media management, including content creation and post scheduling. Moz Local offers a basic set of features for social media and review management in a single dashboard.
