Semrush is a prominent online‑visibility and competitive‑intelligence SaaS platform that started in 2008 and has grown into a multi‑tool enterprise serving millions of marketers worldwide. As security teams become responsible for protecting a broader digital footprint—including public websites, search‑engine presence and brand reputation—understanding statistics behind Semrush and the SEO ecosystem is crucial for technical leaders. This report compiles hundreds of quantitative facts from Semrush’s investor filings, third‑party research and industry reports. Each statistic is accompanied by a source, and the sections mirror themes useful to security and marketing leaders (global trends, revenue and payment patterns, user demographics, technology scale, regional differences, major benchmarks and cost impact). The goal is to give CISOs and technical managers a numeric understanding of Semrush’s footprint and the wider SEO landscape.
Summary of categories
Global SEO and digital‑marketing trends: search‑engine market share, user behaviour, conversion rates and mobile vs desktop usage
Revenue and payment metrics: Semrush revenue by quarter/year, annual recurring revenue (ARR), ARR per customer and revenue by region
User base and customer demographics: active users, paying vs free customers, growth of customer segments and enterprise penetration
Technology scale metrics: size of keyword, domain and backlink databases, crawling speed, data volume and tool counts over time
Initial access and platform adoption patterns: subscriber plans, monthly vs annual payment preferences and enterprise customer growth
Industry and regional breakdowns: revenue distribution by country, keyword and domain counts by country and employee distribution
Major events and benchmarks: largest enterprise deals, AI adoption metrics and comparison with general digital‑marketing benchmarks
Cost impact and ROI patterns: revenue per customer, salary and compensation data and digital‑marketing ROI metrics from industry reports
Global digital‑marketing and SEO trends
Search engine usage and channel dominance
Online experiences begin with search engines: 68 % of online experiences in 2025 start with a search engine intergrowth.com (Intergrowth – 61 Mind‑Bottling SEO Stats 2025).
Share of web traffic from organic search: 53.3 % of all website traffic comes from organic search intergrowth.com (Intergrowth – 61 Mind‑Bottling SEO Stats 2025).
Google’s market dominance: Google plus Google Images holds 92.58 % of the total search‑engine market share intergrowth.com (Intergrowth – 61 Mind‑Bottling SEO Stats 2025); StatCounter’s global data shows Google owning 89.74 % of overall search market share in January 2025 aioseo.com (AIOSEO – SEO statistics 2025).
Daily search volume: there are over 8.5 billion Google searches each day (≈ 99,000 per second) aioseo.com (AIOSEO – SEO statistics 2025).
Average searches per user: the average internet user performs 3–4 searches per dayaioseo.com (AIOSEO – SEO statistics 2025).
Channel ROI: websites, blogs and SEO accounted for 16 % of channels delivering the highest return on investment in 2024 seoprofy.com (SeoProfy – Digital Marketing Statistics 2025‑26).
Percentage of traffic from organic search: organic search accounts for 29 % of all traffic channels aioseo.com (AIOSEO – SEO statistics 2025).
Search result engagement: the top three Google search results receive 54.4 % of clicks intergrowth.com (Intergrowth – 61 Mind‑Bottling SEO Stats 2025), and the #1 organic result gets 39.8 % of clicks intergrowth.com (Intergrowth – 61 Mind‑Bottling SEO Stats 2025).
User behaviour: 75 % of users never go past the first page of search results aioseo.com (AIOSEO – SEO statistics 2025), emphasising the importance of ranking on page 1.
Mobile dominance: 92.3 % of internet users access the internet via mobile devices aioseo.com (AIOSEO – SEO statistics 2025); mobile devices account for over 77 % of retail website visits worldwide hubspot.com (HubSpot – Marketing Statistics 2025).
Voice search adoption: 20.5 % of the global population used voice search in Q2 2024 hubspot.com (HubSpot – Marketing Statistics 2025) and 33 % of Americans own a smart speaker hubspot.com.
Impact of AI: 75 % of marketers believe AI‑enabled search engines will positively impact their blog traffic hubspot.com (HubSpot – Marketing Statistics 2025); only 9 % expect AI to harm blog traffic hubspot.com.
AI adoption in sales: 81 % of sales teams invest in AI technologies semrush.com (Semrush – Sales Statistics 2025), and AI‑enabled sellers are 3.7 × more likely to hit quota semrush.com (Gartner – Sales Productivity Statistics).
Search‑driven business outcomes
Lead generation: 61 % of B2B marketers say SEO and organic traffic generate more leads than any other initiative intergrowth.com (Intergrowth – 61 Mind‑Bottling SEO Stats 2025).
Conversion rates: leads from SEO have a 14.6 % close rate intergrowth.com (Intergrowth – 61 Mind‑Bottling SEO Stats 2025); cold calls convert at around 2 % semrush.com (LinkedIn – Sales Call Statistics).
Content length: pages with over 3,000 words get 3× more traffic and 4× more shares than average post saioseo.com (AIOSEO – SEO statistics 2025).
Featured snippets: featured snippets have a 42.9 % click‑through rate aioseo.com (AIOSEO – SEO statistics 2025).
Keyword factors: Google uses over 200 ranking factors aioseo.com (AIOSEO – SEO statistics 2025); the top ranking factors in 2025 include high‑quality content, backlinks and search intent aioseo.com.
AI search disruption: the top three disruptions in SEO performance predicted for 2025 are generative AI, Google E‑E‑A‑T and zero‑click searches aioseo.com (AIOSEO – SEO statistics 2025).
Local search behaviour: 32.9 % of internet users discover brands via search engines hubspot.com (DataReportal – 2025) and local searches influence 39 % of purchasers intergrowth.com (Intergrowth – 61 Mind‑Bottling SEO Stats 2025).
E‑commerce and conversion: global e‑commerce accounts for 20.1 % of retail sales hubspot.com (Statista – 2024), and the average website conversion rate across e‑commerce sites is < 2 % hubspot.com (Statista – 2025).
Video marketing: 91 % of businesses used video in 2023 hubspot.com (Wyzowl – Video marketing statistics 2023), and 60 % of video marketers track engagement as their top KPI hubspot.com.
Revenue and payment trends
Semrush revenue by year and quarter
Full‑year 2024 revenue: Semrush generated $376.8 million in revenue in 2024, up 22 % year‑over‑year investors.semrush.com (Semrush – FY 2024 results).
Quarterly revenue growth: Q4 2024 revenue was $102.6 million, a 23 % increase YoY investors.semrush.com; Q3 2024 revenue reached $97.4 million, a 24 % increase YoY searchlogistics.com.
Revenue guidance for 2025: Semrush expects full‑year 2025 revenue between $448–453 million, representing about 20 % growt hinvestors.semrush.com.
Q3 2025 revenue: revenue for Q3 2025 was $112.1 million, up 15 % YoY investors.semrush.com.
Quarterly revenue timeline: Semrush’s quarterly revenue has risen from $40 million in Q1 2021 to $105 million in Q1 2025 demandsage.com (DemandSage – Semrush statistics 2026).
Quarterly revenue progression: Q1 2021 – $40 M, Q2 2021 – $45 M, Q3 2021 – $49.3 M, Q4 2021 – $53.7 M, Q1 2022 – $57.1 M, Q2 2022 – $62.6 M, Q3 2022 – $65.8 M, Q4 2022 – $68.8 M, Q1 2023 – $70.9 M, Q2 2023 – $74.7 M, Q3 2023 – $78.7 M, Q4 2023 – $83.4 M, Q1 2024 – $85.8 M, Q2 2024 – $91.0 M, Q3 2024 – $97.4 M, Q4 2024 – $102.6 M, Q1 2025 – $105 M demandsage.com.
Regional revenue distribution (2023): In 2023, the US generated $146.4 million, representing 47.58 % of total revenue; the UK generated $30.04 million (9.76 %); the rest of the world generated $131.22 million demandsage.com (DemandSage – Semrush statistics 2026). By 2024, US revenue increased to $170.73 million (45.31 % share), UK revenue to $34.38 million (9.12 %) and other regions to $171.71 million (45.57 %) backlinko.com.
Historical annual revenue: Semrush’s annual revenue rose from $92.1 million in 2019 to $376.82 million in 2024 backlinko.com. The yearly figures: 2019 – $92.1 M, 2020 – $124.88 M, 2021 – $188 M, 2022 – $254.32 M, 2023 – $307.68 M, 2024 – $376.82 M backlinko.com.
ARR growth: Annual Recurring Revenue (ARR) grew from $102.6 million in 2019 to $411.6 million in 2024 backlinko.com. The trajectory was: 2019 – $102.6 M, 2020 – $144.2 M, 2021 – $215.7 M, 2022 – $275.1 M, 2023 – $337.1 M, 2024 – $411.6 M backlinko.com; by Q1 2025, ARR reached $424.7 M demandsage.com.
ARR definitions: Semrush defines ARR as total subscription revenue expected over the next 12 months from active contracts, without assumed increases or cancellations investors.semrush.com.
ARR per customer: The average annual recurring revenue per paying customer increased from $1,892 in 2019 to $3,522 in 2024 backlinko.com.
Operating results: Q3 2025 operating margin was –4.0 % vs 1.8 % in Q3 2024 investors.semrush.com; non‑GAAP operating margin in Q3 2025 was 12.6 % investors.semrush.com. In FY 2024, the operating margin was 2.2 % investors.semrush.com, and the non‑GAAP operating margin was 12.2 % investors.semrush.com.
Cash flow: In Q3 2025 Semrush generated $21.9 million in cash flow from operations with a 19.5 % margin investors.semrush.com. Free cash flow for Q4 2024 was $9.5 million with a 9.3 % margin investors.semrush.com.
Income and net results: Semrush recorded a net loss of $2.395 million in Q3 2025 investors.semrush.com and net income of $718,000 in Q3 2024 investors.semrush.com. For FY 2024, income from operations was $8.3 million investors.semrush.com.
Stock metrics: Weighted‑average shares used in Q3 2025 EPS calculations were 148.824 million (basic and diluted) investors.semrush.com.
Pricing and customer payment behaviour
Pricing tiers: Semrush offers monthly and annual plans; the annual plan provides up to 17 % savings vs monthly searchlogistics.com (SearchLogistics – Semrush statistics). Despite the discount, 78 % of customers choose monthly plans searchlogistics.com.
Enterprise customers: As of September 2024, Semrush had 4,426 customers contributing over $10 k in ARR, up 31.88 % year‑over‑year backlinko.com. Customers paying over $50 k ARR totalled 291 in 2024 (up from 183 in 2023) backlinko.com. Q3 2025 results noted that customers paying more than $10,000 annually grew 30 % YoY and those paying over $50,000 grew > 72 % investors.semrush.com.
Average ARR per customer: By Q4 2024, Semrush’s average ARR per paying customer was $3,522, a 12.7 % increase over 2023 backlinko.com.
Monthly vs annual subscription share: About 78 % of customers pay monthly while 22 % pay annually searchlogistics.com. This structure means Semrush earns more revenue per user but must work harder to retain monthly subscribers searchlogistics.com.
Semrush is a prominent online‑visibility and competitive‑intelligence SaaS platform that started in 2008 and has grown into a multi‑tool enterprise serving millions of marketers worldwide. As security teams become responsible for protecting a broader digital footprint—including public websites, search‑engine presence and brand reputation—understanding statistics behind Semrush and the SEO ecosystem is crucial for technical leaders. This report compiles hundreds of quantitative facts from Semrush’s investor filings, third‑party research and industry reports. Each statistic is accompanied by a source, and the sections mirror themes useful to security and marketing leaders (global trends, revenue and payment patterns, user demographics, technology scale, regional differences, major benchmarks and cost impact). The goal is to give CISOs and technical managers a numeric understanding of Semrush’s footprint and the wider SEO landscape.
Summary of categories
Global SEO and digital‑marketing trends: search‑engine market share, user behaviour, conversion rates and mobile vs desktop usage
Revenue and payment metrics: Semrush revenue by quarter/year, annual recurring revenue (ARR), ARR per customer and revenue by region
User base and customer demographics: active users, paying vs free customers, growth of customer segments and enterprise penetration
Technology scale metrics: size of keyword, domain and backlink databases, crawling speed, data volume and tool counts over time
Initial access and platform adoption patterns: subscriber plans, monthly vs annual payment preferences and enterprise customer growth
Industry and regional breakdowns: revenue distribution by country, keyword and domain counts by country and employee distribution
Major events and benchmarks: largest enterprise deals, AI adoption metrics and comparison with general digital‑marketing benchmarks
Cost impact and ROI patterns: revenue per customer, salary and compensation data and digital‑marketing ROI metrics from industry reports
Global digital‑marketing and SEO trends
Search engine usage and channel dominance
Online experiences begin with search engines: 68 % of online experiences in 2025 start with a search engine intergrowth.com (Intergrowth – 61 Mind‑Bottling SEO Stats 2025).
Share of web traffic from organic search: 53.3 % of all website traffic comes from organic search intergrowth.com (Intergrowth – 61 Mind‑Bottling SEO Stats 2025).
Google’s market dominance: Google plus Google Images holds 92.58 % of the total search‑engine market share intergrowth.com (Intergrowth – 61 Mind‑Bottling SEO Stats 2025); StatCounter’s global data shows Google owning 89.74 % of overall search market share in January 2025 aioseo.com (AIOSEO – SEO statistics 2025).
Daily search volume: there are over 8.5 billion Google searches each day (≈ 99,000 per second) aioseo.com (AIOSEO – SEO statistics 2025).
Average searches per user: the average internet user performs 3–4 searches per dayaioseo.com (AIOSEO – SEO statistics 2025).
Channel ROI: websites, blogs and SEO accounted for 16 % of channels delivering the highest return on investment in 2024 seoprofy.com (SeoProfy – Digital Marketing Statistics 2025‑26).
Percentage of traffic from organic search: organic search accounts for 29 % of all traffic channels aioseo.com (AIOSEO – SEO statistics 2025).
Search result engagement: the top three Google search results receive 54.4 % of clicks intergrowth.com (Intergrowth – 61 Mind‑Bottling SEO Stats 2025), and the #1 organic result gets 39.8 % of clicks intergrowth.com (Intergrowth – 61 Mind‑Bottling SEO Stats 2025).
User behaviour: 75 % of users never go past the first page of search results aioseo.com (AIOSEO – SEO statistics 2025), emphasising the importance of ranking on page 1.
Mobile dominance: 92.3 % of internet users access the internet via mobile devices aioseo.com (AIOSEO – SEO statistics 2025); mobile devices account for over 77 % of retail website visits worldwide hubspot.com (HubSpot – Marketing Statistics 2025).
Voice search adoption: 20.5 % of the global population used voice search in Q2 2024 hubspot.com (HubSpot – Marketing Statistics 2025) and 33 % of Americans own a smart speaker hubspot.com.
Impact of AI: 75 % of marketers believe AI‑enabled search engines will positively impact their blog traffic hubspot.com (HubSpot – Marketing Statistics 2025); only 9 % expect AI to harm blog traffic hubspot.com.
AI adoption in sales: 81 % of sales teams invest in AI technologies semrush.com (Semrush – Sales Statistics 2025), and AI‑enabled sellers are 3.7 × more likely to hit quota semrush.com (Gartner – Sales Productivity Statistics).
Search‑driven business outcomes
Lead generation: 61 % of B2B marketers say SEO and organic traffic generate more leads than any other initiative intergrowth.com (Intergrowth – 61 Mind‑Bottling SEO Stats 2025).
Conversion rates: leads from SEO have a 14.6 % close rate intergrowth.com (Intergrowth – 61 Mind‑Bottling SEO Stats 2025); cold calls convert at around 2 % semrush.com (LinkedIn – Sales Call Statistics).
Content length: pages with over 3,000 words get 3× more traffic and 4× more shares than average post saioseo.com (AIOSEO – SEO statistics 2025).
Featured snippets: featured snippets have a 42.9 % click‑through rate aioseo.com (AIOSEO – SEO statistics 2025).
Keyword factors: Google uses over 200 ranking factors aioseo.com (AIOSEO – SEO statistics 2025); the top ranking factors in 2025 include high‑quality content, backlinks and search intent aioseo.com.
AI search disruption: the top three disruptions in SEO performance predicted for 2025 are generative AI, Google E‑E‑A‑T and zero‑click searches aioseo.com (AIOSEO – SEO statistics 2025).
Local search behaviour: 32.9 % of internet users discover brands via search engines hubspot.com (DataReportal – 2025) and local searches influence 39 % of purchasers intergrowth.com (Intergrowth – 61 Mind‑Bottling SEO Stats 2025).
E‑commerce and conversion: global e‑commerce accounts for 20.1 % of retail sales hubspot.com (Statista – 2024), and the average website conversion rate across e‑commerce sites is < 2 % hubspot.com (Statista – 2025).
Video marketing: 91 % of businesses used video in 2023 hubspot.com (Wyzowl – Video marketing statistics 2023), and 60 % of video marketers track engagement as their top KPI hubspot.com.
Revenue and payment trends
Semrush revenue by year and quarter
Full‑year 2024 revenue: Semrush generated $376.8 million in revenue in 2024, up 22 % year‑over‑year investors.semrush.com (Semrush – FY 2024 results).
Quarterly revenue growth: Q4 2024 revenue was $102.6 million, a 23 % increase YoY investors.semrush.com; Q3 2024 revenue reached $97.4 million, a 24 % increase YoY searchlogistics.com.
Revenue guidance for 2025: Semrush expects full‑year 2025 revenue between $448–453 million, representing about 20 % growt hinvestors.semrush.com.
Q3 2025 revenue: revenue for Q3 2025 was $112.1 million, up 15 % YoY investors.semrush.com.
Quarterly revenue timeline: Semrush’s quarterly revenue has risen from $40 million in Q1 2021 to $105 million in Q1 2025 demandsage.com (DemandSage – Semrush statistics 2026).
Quarterly revenue progression: Q1 2021 – $40 M, Q2 2021 – $45 M, Q3 2021 – $49.3 M, Q4 2021 – $53.7 M, Q1 2022 – $57.1 M, Q2 2022 – $62.6 M, Q3 2022 – $65.8 M, Q4 2022 – $68.8 M, Q1 2023 – $70.9 M, Q2 2023 – $74.7 M, Q3 2023 – $78.7 M, Q4 2023 – $83.4 M, Q1 2024 – $85.8 M, Q2 2024 – $91.0 M, Q3 2024 – $97.4 M, Q4 2024 – $102.6 M, Q1 2025 – $105 M demandsage.com.
Regional revenue distribution (2023): In 2023, the US generated $146.4 million, representing 47.58 % of total revenue; the UK generated $30.04 million (9.76 %); the rest of the world generated $131.22 million demandsage.com (DemandSage – Semrush statistics 2026). By 2024, US revenue increased to $170.73 million (45.31 % share), UK revenue to $34.38 million (9.12 %) and other regions to $171.71 million (45.57 %) backlinko.com.
Historical annual revenue: Semrush’s annual revenue rose from $92.1 million in 2019 to $376.82 million in 2024 backlinko.com. The yearly figures: 2019 – $92.1 M, 2020 – $124.88 M, 2021 – $188 M, 2022 – $254.32 M, 2023 – $307.68 M, 2024 – $376.82 M backlinko.com.
ARR growth: Annual Recurring Revenue (ARR) grew from $102.6 million in 2019 to $411.6 million in 2024 backlinko.com. The trajectory was: 2019 – $102.6 M, 2020 – $144.2 M, 2021 – $215.7 M, 2022 – $275.1 M, 2023 – $337.1 M, 2024 – $411.6 M backlinko.com; by Q1 2025, ARR reached $424.7 M demandsage.com.
ARR definitions: Semrush defines ARR as total subscription revenue expected over the next 12 months from active contracts, without assumed increases or cancellations investors.semrush.com.
ARR per customer: The average annual recurring revenue per paying customer increased from $1,892 in 2019 to $3,522 in 2024 backlinko.com.
Operating results: Q3 2025 operating margin was –4.0 % vs 1.8 % in Q3 2024 investors.semrush.com; non‑GAAP operating margin in Q3 2025 was 12.6 % investors.semrush.com. In FY 2024, the operating margin was 2.2 % investors.semrush.com, and the non‑GAAP operating margin was 12.2 % investors.semrush.com.
Cash flow: In Q3 2025 Semrush generated $21.9 million in cash flow from operations with a 19.5 % margin investors.semrush.com. Free cash flow for Q4 2024 was $9.5 million with a 9.3 % margin investors.semrush.com.
Income and net results: Semrush recorded a net loss of $2.395 million in Q3 2025 investors.semrush.com and net income of $718,000 in Q3 2024 investors.semrush.com. For FY 2024, income from operations was $8.3 million investors.semrush.com.
Stock metrics: Weighted‑average shares used in Q3 2025 EPS calculations were 148.824 million (basic and diluted) investors.semrush.com.
Pricing and customer payment behaviour
Pricing tiers: Semrush offers monthly and annual plans; the annual plan provides up to 17 % savings vs monthly searchlogistics.com (SearchLogistics – Semrush statistics). Despite the discount, 78 % of customers choose monthly plans searchlogistics.com.
Enterprise customers: As of September 2024, Semrush had 4,426 customers contributing over $10 k in ARR, up 31.88 % year‑over‑year backlinko.com. Customers paying over $50 k ARR totalled 291 in 2024 (up from 183 in 2023) backlinko.com. Q3 2025 results noted that customers paying more than $10,000 annually grew 30 % YoY and those paying over $50,000 grew > 72 % investors.semrush.com.
Average ARR per customer: By Q4 2024, Semrush’s average ARR per paying customer was $3,522, a 12.7 % increase over 2023 backlinko.com.
Monthly vs annual subscription share: About 78 % of customers pay monthly while 22 % pay annually searchlogistics.com. This structure means Semrush earns more revenue per user but must work harder to retain monthly subscribers searchlogistics.com.
Semrush is a prominent online‑visibility and competitive‑intelligence SaaS platform that started in 2008 and has grown into a multi‑tool enterprise serving millions of marketers worldwide. As security teams become responsible for protecting a broader digital footprint—including public websites, search‑engine presence and brand reputation—understanding statistics behind Semrush and the SEO ecosystem is crucial for technical leaders. This report compiles hundreds of quantitative facts from Semrush’s investor filings, third‑party research and industry reports. Each statistic is accompanied by a source, and the sections mirror themes useful to security and marketing leaders (global trends, revenue and payment patterns, user demographics, technology scale, regional differences, major benchmarks and cost impact). The goal is to give CISOs and technical managers a numeric understanding of Semrush’s footprint and the wider SEO landscape.
Summary of categories
Global SEO and digital‑marketing trends: search‑engine market share, user behaviour, conversion rates and mobile vs desktop usage
Revenue and payment metrics: Semrush revenue by quarter/year, annual recurring revenue (ARR), ARR per customer and revenue by region
User base and customer demographics: active users, paying vs free customers, growth of customer segments and enterprise penetration
Technology scale metrics: size of keyword, domain and backlink databases, crawling speed, data volume and tool counts over time
Initial access and platform adoption patterns: subscriber plans, monthly vs annual payment preferences and enterprise customer growth
Industry and regional breakdowns: revenue distribution by country, keyword and domain counts by country and employee distribution
Major events and benchmarks: largest enterprise deals, AI adoption metrics and comparison with general digital‑marketing benchmarks
Cost impact and ROI patterns: revenue per customer, salary and compensation data and digital‑marketing ROI metrics from industry reports
Global digital‑marketing and SEO trends
Search engine usage and channel dominance
Online experiences begin with search engines: 68 % of online experiences in 2025 start with a search engine intergrowth.com (Intergrowth – 61 Mind‑Bottling SEO Stats 2025).
Share of web traffic from organic search: 53.3 % of all website traffic comes from organic search intergrowth.com (Intergrowth – 61 Mind‑Bottling SEO Stats 2025).
Google’s market dominance: Google plus Google Images holds 92.58 % of the total search‑engine market share intergrowth.com (Intergrowth – 61 Mind‑Bottling SEO Stats 2025); StatCounter’s global data shows Google owning 89.74 % of overall search market share in January 2025 aioseo.com (AIOSEO – SEO statistics 2025).
Daily search volume: there are over 8.5 billion Google searches each day (≈ 99,000 per second) aioseo.com (AIOSEO – SEO statistics 2025).
Average searches per user: the average internet user performs 3–4 searches per dayaioseo.com (AIOSEO – SEO statistics 2025).
Channel ROI: websites, blogs and SEO accounted for 16 % of channels delivering the highest return on investment in 2024 seoprofy.com (SeoProfy – Digital Marketing Statistics 2025‑26).
Percentage of traffic from organic search: organic search accounts for 29 % of all traffic channels aioseo.com (AIOSEO – SEO statistics 2025).
Search result engagement: the top three Google search results receive 54.4 % of clicks intergrowth.com (Intergrowth – 61 Mind‑Bottling SEO Stats 2025), and the #1 organic result gets 39.8 % of clicks intergrowth.com (Intergrowth – 61 Mind‑Bottling SEO Stats 2025).
User behaviour: 75 % of users never go past the first page of search results aioseo.com (AIOSEO – SEO statistics 2025), emphasising the importance of ranking on page 1.
Mobile dominance: 92.3 % of internet users access the internet via mobile devices aioseo.com (AIOSEO – SEO statistics 2025); mobile devices account for over 77 % of retail website visits worldwide hubspot.com (HubSpot – Marketing Statistics 2025).
Voice search adoption: 20.5 % of the global population used voice search in Q2 2024 hubspot.com (HubSpot – Marketing Statistics 2025) and 33 % of Americans own a smart speaker hubspot.com.
Impact of AI: 75 % of marketers believe AI‑enabled search engines will positively impact their blog traffic hubspot.com (HubSpot – Marketing Statistics 2025); only 9 % expect AI to harm blog traffic hubspot.com.
AI adoption in sales: 81 % of sales teams invest in AI technologies semrush.com (Semrush – Sales Statistics 2025), and AI‑enabled sellers are 3.7 × more likely to hit quota semrush.com (Gartner – Sales Productivity Statistics).
Search‑driven business outcomes
Lead generation: 61 % of B2B marketers say SEO and organic traffic generate more leads than any other initiative intergrowth.com (Intergrowth – 61 Mind‑Bottling SEO Stats 2025).
Conversion rates: leads from SEO have a 14.6 % close rate intergrowth.com (Intergrowth – 61 Mind‑Bottling SEO Stats 2025); cold calls convert at around 2 % semrush.com (LinkedIn – Sales Call Statistics).
Content length: pages with over 3,000 words get 3× more traffic and 4× more shares than average post saioseo.com (AIOSEO – SEO statistics 2025).
Featured snippets: featured snippets have a 42.9 % click‑through rate aioseo.com (AIOSEO – SEO statistics 2025).
Keyword factors: Google uses over 200 ranking factors aioseo.com (AIOSEO – SEO statistics 2025); the top ranking factors in 2025 include high‑quality content, backlinks and search intent aioseo.com.
AI search disruption: the top three disruptions in SEO performance predicted for 2025 are generative AI, Google E‑E‑A‑T and zero‑click searches aioseo.com (AIOSEO – SEO statistics 2025).
Local search behaviour: 32.9 % of internet users discover brands via search engines hubspot.com (DataReportal – 2025) and local searches influence 39 % of purchasers intergrowth.com (Intergrowth – 61 Mind‑Bottling SEO Stats 2025).
E‑commerce and conversion: global e‑commerce accounts for 20.1 % of retail sales hubspot.com (Statista – 2024), and the average website conversion rate across e‑commerce sites is < 2 % hubspot.com (Statista – 2025).
Video marketing: 91 % of businesses used video in 2023 hubspot.com (Wyzowl – Video marketing statistics 2023), and 60 % of video marketers track engagement as their top KPI hubspot.com.
Revenue and payment trends
Semrush revenue by year and quarter
Full‑year 2024 revenue: Semrush generated $376.8 million in revenue in 2024, up 22 % year‑over‑year investors.semrush.com (Semrush – FY 2024 results).
Quarterly revenue growth: Q4 2024 revenue was $102.6 million, a 23 % increase YoY investors.semrush.com; Q3 2024 revenue reached $97.4 million, a 24 % increase YoY searchlogistics.com.
Revenue guidance for 2025: Semrush expects full‑year 2025 revenue between $448–453 million, representing about 20 % growt hinvestors.semrush.com.
Q3 2025 revenue: revenue for Q3 2025 was $112.1 million, up 15 % YoY investors.semrush.com.
Quarterly revenue timeline: Semrush’s quarterly revenue has risen from $40 million in Q1 2021 to $105 million in Q1 2025 demandsage.com (DemandSage – Semrush statistics 2026).
Quarterly revenue progression: Q1 2021 – $40 M, Q2 2021 – $45 M, Q3 2021 – $49.3 M, Q4 2021 – $53.7 M, Q1 2022 – $57.1 M, Q2 2022 – $62.6 M, Q3 2022 – $65.8 M, Q4 2022 – $68.8 M, Q1 2023 – $70.9 M, Q2 2023 – $74.7 M, Q3 2023 – $78.7 M, Q4 2023 – $83.4 M, Q1 2024 – $85.8 M, Q2 2024 – $91.0 M, Q3 2024 – $97.4 M, Q4 2024 – $102.6 M, Q1 2025 – $105 M demandsage.com.
Regional revenue distribution (2023): In 2023, the US generated $146.4 million, representing 47.58 % of total revenue; the UK generated $30.04 million (9.76 %); the rest of the world generated $131.22 million demandsage.com (DemandSage – Semrush statistics 2026). By 2024, US revenue increased to $170.73 million (45.31 % share), UK revenue to $34.38 million (9.12 %) and other regions to $171.71 million (45.57 %) backlinko.com.
Historical annual revenue: Semrush’s annual revenue rose from $92.1 million in 2019 to $376.82 million in 2024 backlinko.com. The yearly figures: 2019 – $92.1 M, 2020 – $124.88 M, 2021 – $188 M, 2022 – $254.32 M, 2023 – $307.68 M, 2024 – $376.82 M backlinko.com.
ARR growth: Annual Recurring Revenue (ARR) grew from $102.6 million in 2019 to $411.6 million in 2024 backlinko.com. The trajectory was: 2019 – $102.6 M, 2020 – $144.2 M, 2021 – $215.7 M, 2022 – $275.1 M, 2023 – $337.1 M, 2024 – $411.6 M backlinko.com; by Q1 2025, ARR reached $424.7 M demandsage.com.
ARR definitions: Semrush defines ARR as total subscription revenue expected over the next 12 months from active contracts, without assumed increases or cancellations investors.semrush.com.
ARR per customer: The average annual recurring revenue per paying customer increased from $1,892 in 2019 to $3,522 in 2024 backlinko.com.
Operating results: Q3 2025 operating margin was –4.0 % vs 1.8 % in Q3 2024 investors.semrush.com; non‑GAAP operating margin in Q3 2025 was 12.6 % investors.semrush.com. In FY 2024, the operating margin was 2.2 % investors.semrush.com, and the non‑GAAP operating margin was 12.2 % investors.semrush.com.
Cash flow: In Q3 2025 Semrush generated $21.9 million in cash flow from operations with a 19.5 % margin investors.semrush.com. Free cash flow for Q4 2024 was $9.5 million with a 9.3 % margin investors.semrush.com.
Income and net results: Semrush recorded a net loss of $2.395 million in Q3 2025 investors.semrush.com and net income of $718,000 in Q3 2024 investors.semrush.com. For FY 2024, income from operations was $8.3 million investors.semrush.com.
Stock metrics: Weighted‑average shares used in Q3 2025 EPS calculations were 148.824 million (basic and diluted) investors.semrush.com.
Pricing and customer payment behaviour
Pricing tiers: Semrush offers monthly and annual plans; the annual plan provides up to 17 % savings vs monthly searchlogistics.com (SearchLogistics – Semrush statistics). Despite the discount, 78 % of customers choose monthly plans searchlogistics.com.
Enterprise customers: As of September 2024, Semrush had 4,426 customers contributing over $10 k in ARR, up 31.88 % year‑over‑year backlinko.com. Customers paying over $50 k ARR totalled 291 in 2024 (up from 183 in 2023) backlinko.com. Q3 2025 results noted that customers paying more than $10,000 annually grew 30 % YoY and those paying over $50,000 grew > 72 % investors.semrush.com.
Average ARR per customer: By Q4 2024, Semrush’s average ARR per paying customer was $3,522, a 12.7 % increase over 2023 backlinko.com.
Monthly vs annual subscription share: About 78 % of customers pay monthly while 22 % pay annually searchlogistics.com. This structure means Semrush earns more revenue per user but must work harder to retain monthly subscribers searchlogistics.com.
Semrush is a prominent online‑visibility and competitive‑intelligence SaaS platform that started in 2008 and has grown into a multi‑tool enterprise serving millions of marketers worldwide. As security teams become responsible for protecting a broader digital footprint—including public websites, search‑engine presence and brand reputation—understanding statistics behind Semrush and the SEO ecosystem is crucial for technical leaders. This report compiles hundreds of quantitative facts from Semrush’s investor filings, third‑party research and industry reports. Each statistic is accompanied by a source, and the sections mirror themes useful to security and marketing leaders (global trends, revenue and payment patterns, user demographics, technology scale, regional differences, major benchmarks and cost impact). The goal is to give CISOs and technical managers a numeric understanding of Semrush’s footprint and the wider SEO landscape.
Summary of categories
Global SEO and digital‑marketing trends: search‑engine market share, user behaviour, conversion rates and mobile vs desktop usage
Revenue and payment metrics: Semrush revenue by quarter/year, annual recurring revenue (ARR), ARR per customer and revenue by region
User base and customer demographics: active users, paying vs free customers, growth of customer segments and enterprise penetration
Technology scale metrics: size of keyword, domain and backlink databases, crawling speed, data volume and tool counts over time
Initial access and platform adoption patterns: subscriber plans, monthly vs annual payment preferences and enterprise customer growth
Industry and regional breakdowns: revenue distribution by country, keyword and domain counts by country and employee distribution
Major events and benchmarks: largest enterprise deals, AI adoption metrics and comparison with general digital‑marketing benchmarks
Cost impact and ROI patterns: revenue per customer, salary and compensation data and digital‑marketing ROI metrics from industry reports
Global digital‑marketing and SEO trends
Search engine usage and channel dominance
Online experiences begin with search engines: 68 % of online experiences in 2025 start with a search engine intergrowth.com (Intergrowth – 61 Mind‑Bottling SEO Stats 2025).
Share of web traffic from organic search: 53.3 % of all website traffic comes from organic search intergrowth.com (Intergrowth – 61 Mind‑Bottling SEO Stats 2025).
Google’s market dominance: Google plus Google Images holds 92.58 % of the total search‑engine market share intergrowth.com (Intergrowth – 61 Mind‑Bottling SEO Stats 2025); StatCounter’s global data shows Google owning 89.74 % of overall search market share in January 2025 aioseo.com (AIOSEO – SEO statistics 2025).
Daily search volume: there are over 8.5 billion Google searches each day (≈ 99,000 per second) aioseo.com (AIOSEO – SEO statistics 2025).
Average searches per user: the average internet user performs 3–4 searches per dayaioseo.com (AIOSEO – SEO statistics 2025).
Channel ROI: websites, blogs and SEO accounted for 16 % of channels delivering the highest return on investment in 2024 seoprofy.com (SeoProfy – Digital Marketing Statistics 2025‑26).
Percentage of traffic from organic search: organic search accounts for 29 % of all traffic channels aioseo.com (AIOSEO – SEO statistics 2025).
Search result engagement: the top three Google search results receive 54.4 % of clicks intergrowth.com (Intergrowth – 61 Mind‑Bottling SEO Stats 2025), and the #1 organic result gets 39.8 % of clicks intergrowth.com (Intergrowth – 61 Mind‑Bottling SEO Stats 2025).
User behaviour: 75 % of users never go past the first page of search results aioseo.com (AIOSEO – SEO statistics 2025), emphasising the importance of ranking on page 1.
Mobile dominance: 92.3 % of internet users access the internet via mobile devices aioseo.com (AIOSEO – SEO statistics 2025); mobile devices account for over 77 % of retail website visits worldwide hubspot.com (HubSpot – Marketing Statistics 2025).
Voice search adoption: 20.5 % of the global population used voice search in Q2 2024 hubspot.com (HubSpot – Marketing Statistics 2025) and 33 % of Americans own a smart speaker hubspot.com.
Impact of AI: 75 % of marketers believe AI‑enabled search engines will positively impact their blog traffic hubspot.com (HubSpot – Marketing Statistics 2025); only 9 % expect AI to harm blog traffic hubspot.com.
AI adoption in sales: 81 % of sales teams invest in AI technologies semrush.com (Semrush – Sales Statistics 2025), and AI‑enabled sellers are 3.7 × more likely to hit quota semrush.com (Gartner – Sales Productivity Statistics).
Search‑driven business outcomes
Lead generation: 61 % of B2B marketers say SEO and organic traffic generate more leads than any other initiative intergrowth.com (Intergrowth – 61 Mind‑Bottling SEO Stats 2025).
Conversion rates: leads from SEO have a 14.6 % close rate intergrowth.com (Intergrowth – 61 Mind‑Bottling SEO Stats 2025); cold calls convert at around 2 % semrush.com (LinkedIn – Sales Call Statistics).
Content length: pages with over 3,000 words get 3× more traffic and 4× more shares than average post saioseo.com (AIOSEO – SEO statistics 2025).
Featured snippets: featured snippets have a 42.9 % click‑through rate aioseo.com (AIOSEO – SEO statistics 2025).
Keyword factors: Google uses over 200 ranking factors aioseo.com (AIOSEO – SEO statistics 2025); the top ranking factors in 2025 include high‑quality content, backlinks and search intent aioseo.com.
AI search disruption: the top three disruptions in SEO performance predicted for 2025 are generative AI, Google E‑E‑A‑T and zero‑click searches aioseo.com (AIOSEO – SEO statistics 2025).
Local search behaviour: 32.9 % of internet users discover brands via search engines hubspot.com (DataReportal – 2025) and local searches influence 39 % of purchasers intergrowth.com (Intergrowth – 61 Mind‑Bottling SEO Stats 2025).
E‑commerce and conversion: global e‑commerce accounts for 20.1 % of retail sales hubspot.com (Statista – 2024), and the average website conversion rate across e‑commerce sites is < 2 % hubspot.com (Statista – 2025).
Video marketing: 91 % of businesses used video in 2023 hubspot.com (Wyzowl – Video marketing statistics 2023), and 60 % of video marketers track engagement as their top KPI hubspot.com.
Revenue and payment trends
Semrush revenue by year and quarter
Full‑year 2024 revenue: Semrush generated $376.8 million in revenue in 2024, up 22 % year‑over‑year investors.semrush.com (Semrush – FY 2024 results).
Quarterly revenue growth: Q4 2024 revenue was $102.6 million, a 23 % increase YoY investors.semrush.com; Q3 2024 revenue reached $97.4 million, a 24 % increase YoY searchlogistics.com.
Revenue guidance for 2025: Semrush expects full‑year 2025 revenue between $448–453 million, representing about 20 % growt hinvestors.semrush.com.
Q3 2025 revenue: revenue for Q3 2025 was $112.1 million, up 15 % YoY investors.semrush.com.
Quarterly revenue timeline: Semrush’s quarterly revenue has risen from $40 million in Q1 2021 to $105 million in Q1 2025 demandsage.com (DemandSage – Semrush statistics 2026).
Quarterly revenue progression: Q1 2021 – $40 M, Q2 2021 – $45 M, Q3 2021 – $49.3 M, Q4 2021 – $53.7 M, Q1 2022 – $57.1 M, Q2 2022 – $62.6 M, Q3 2022 – $65.8 M, Q4 2022 – $68.8 M, Q1 2023 – $70.9 M, Q2 2023 – $74.7 M, Q3 2023 – $78.7 M, Q4 2023 – $83.4 M, Q1 2024 – $85.8 M, Q2 2024 – $91.0 M, Q3 2024 – $97.4 M, Q4 2024 – $102.6 M, Q1 2025 – $105 M demandsage.com.
Regional revenue distribution (2023): In 2023, the US generated $146.4 million, representing 47.58 % of total revenue; the UK generated $30.04 million (9.76 %); the rest of the world generated $131.22 million demandsage.com (DemandSage – Semrush statistics 2026). By 2024, US revenue increased to $170.73 million (45.31 % share), UK revenue to $34.38 million (9.12 %) and other regions to $171.71 million (45.57 %) backlinko.com.
Historical annual revenue: Semrush’s annual revenue rose from $92.1 million in 2019 to $376.82 million in 2024 backlinko.com. The yearly figures: 2019 – $92.1 M, 2020 – $124.88 M, 2021 – $188 M, 2022 – $254.32 M, 2023 – $307.68 M, 2024 – $376.82 M backlinko.com.
ARR growth: Annual Recurring Revenue (ARR) grew from $102.6 million in 2019 to $411.6 million in 2024 backlinko.com. The trajectory was: 2019 – $102.6 M, 2020 – $144.2 M, 2021 – $215.7 M, 2022 – $275.1 M, 2023 – $337.1 M, 2024 – $411.6 M backlinko.com; by Q1 2025, ARR reached $424.7 M demandsage.com.
ARR definitions: Semrush defines ARR as total subscription revenue expected over the next 12 months from active contracts, without assumed increases or cancellations investors.semrush.com.
ARR per customer: The average annual recurring revenue per paying customer increased from $1,892 in 2019 to $3,522 in 2024 backlinko.com.
Operating results: Q3 2025 operating margin was –4.0 % vs 1.8 % in Q3 2024 investors.semrush.com; non‑GAAP operating margin in Q3 2025 was 12.6 % investors.semrush.com. In FY 2024, the operating margin was 2.2 % investors.semrush.com, and the non‑GAAP operating margin was 12.2 % investors.semrush.com.
Cash flow: In Q3 2025 Semrush generated $21.9 million in cash flow from operations with a 19.5 % margin investors.semrush.com. Free cash flow for Q4 2024 was $9.5 million with a 9.3 % margin investors.semrush.com.
Income and net results: Semrush recorded a net loss of $2.395 million in Q3 2025 investors.semrush.com and net income of $718,000 in Q3 2024 investors.semrush.com. For FY 2024, income from operations was $8.3 million investors.semrush.com.
Stock metrics: Weighted‑average shares used in Q3 2025 EPS calculations were 148.824 million (basic and diluted) investors.semrush.com.
Pricing and customer payment behaviour
Pricing tiers: Semrush offers monthly and annual plans; the annual plan provides up to 17 % savings vs monthly searchlogistics.com (SearchLogistics – Semrush statistics). Despite the discount, 78 % of customers choose monthly plans searchlogistics.com.
Enterprise customers: As of September 2024, Semrush had 4,426 customers contributing over $10 k in ARR, up 31.88 % year‑over‑year backlinko.com. Customers paying over $50 k ARR totalled 291 in 2024 (up from 183 in 2023) backlinko.com. Q3 2025 results noted that customers paying more than $10,000 annually grew 30 % YoY and those paying over $50,000 grew > 72 % investors.semrush.com.
Average ARR per customer: By Q4 2024, Semrush’s average ARR per paying customer was $3,522, a 12.7 % increase over 2023 backlinko.com.
Monthly vs annual subscription share: About 78 % of customers pay monthly while 22 % pay annually searchlogistics.com. This structure means Semrush earns more revenue per user but must work harder to retain monthly subscribers searchlogistics.com.